Please feel free to take a look around and post your opinions on our latest posts:
May 18th, 2010
Keyword research has become a bit one dimensional. Everyone is chasing after the same market space – we all need to strive harder to find new keyword territory to inhabit.
In an increasingly competitive market place, it’s about time SEO took some lessons from branding in order for companies to fulfil their online marketing objectives. And that means differentiating yourself in order to better connect with the right customers.
Rather than just ‘going after the long tail’, you really need to utilise the brand you’re working with. Which words really reflect the company’s approach? Which words really connect with their target audience?
For example, say you’re working with a brand that values ‘fun’. Instead of simply looking at keywords related just to service/products they offer, or geographical areas on which they focus, why not add an extra ‘fun’ dimension to your keyword brainstorming.
Once you’ve got all your ideas down, then you can get down to the nitty gritty and analyse the search volumes in detail. The results may surprise you. As a consequence you might not only find a phrase with reasonable volume and little competition , but one that attracts visits with a high chance of conversion.
Brands and SEO have long fought against each other, with Social Media and ‘brand protection’ recently starting to build bridges between the two. Why not take your brand to the heart of your SEO strategy to get ahead?
Posted in Keyword Research, SEO | 125 Comments »
April 4th, 2010
I don’t know about you, but those Bing adverts on TV infuriate me. Every time I see them I wonder how much money was put into coming up with something that doesn’t make any sense – at both a product and a brand level.
Read the rest of this entry »
Tags: Bing, Google
Posted in Bing, Google | 104 Comments »
March 11th, 2010
When building links I like to be creative and think laterally. I think this is vital for staying ahead of the crowd and producing fantastic results, possibly where others have failed. Here are two of my current tips:
1. Google can read acronyms
Have you noticed that Google can read acronyms? If you type ‘bins’ into Google.co.uk, a site called ‘Birmingham: It’s Not Shit’ ranks relatively highly. The title is highlighted, seemingly showing that Google reads ‘Birmingham: It’s Not Shit’ as an acronym for ‘bins’.
Therefore, it’s not just a fantastic statement, but also a juicy link to target for anyone focusing on the word ‘bins’. This is a great way to find relevant sites (in a lateral sense) that aren’t direct competitors.
2. Some keywords have double meanings
Another way to find fantastic non-competitor links is to expand your thoughts beyond the context of your industry/subject area. For example (and this isn’t the best example), say you are targeting the word ‘bucks’. This is the shortened term for the county of Buckinghamshire. If you type ‘bucks’ into Google, you will see that the word ‘buckinghamshire’ is highlighted – seemingly showing that Google recognises that the two terms are interchangeable.
Next time you target a keyword, search for other meanings it could have and try to incorporate them into your SEO strategy.
Do you have any lateral link building tips of your own?
Tags: Google, Link building
Posted in Google, Link building, SEO | 169 Comments »
March 10th, 2010
It would appear my site has been put in Google’s sandbox.
This has not happened to me for a long time – but then I haven’t worked on a completely new site for a little while. The key with new sites is to take things very slowly at first, trying to catch peoples’ attention and thus naturally obtaining links.
This domain is around 4 months old, so obviously hasn’t gained much trust yet. Though I‘ve tried to take things slowly and catch some attention by posting thoughtful comments on blogs, I have run into some trouble. This is mainly because a few blogs have distributed the comment (and therefore the link) across the site’s pages, in the ‘recent comments’ section. This has meant that my site has gained a huge percentage of its links within the last couple of weeks.
I guess many would class this as a rookie mistake!
However, I have seen many sites get by despite this – I think the issue is more sensitive depending on the industry/subject the site represents. Obviously SEO-focused sites loom large on Google’s spam radar.
So how will I get out of the sandbox?
Well I’ve submitted a reconsideration request outlining the trouble I’ve run into and listing the main culprit for my massive acquisition of links. I’ve also stated that I will now focus on getting some more decent content on the site, cutting down on the comment marketing.
So that’s what I’m going to do. Gradually build my content and focus onsite rather than onsite. This is the strategy I recommend for every new site – I think I just got a little too involved in putting my points of view across on blogs across the web!
The conclusion: expect to see more posts on here soon!
Tags: Google, Link building, Sandbox, SEO
Posted in Google, SEO | 207 Comments »
March 1st, 2010
A successful SEO campaign can no longer dance around the edges of an industry. Links from vaguely related sites isn’t going to cut it anymore. To really increase your rankings, plus improve the quality of traffic from referring sites, you have to get to the heart of an industry. Read the rest of this entry »
Tags: SEO, social media
Posted in SEO | 160 Comments »
December 17th, 2009
As we near the end of 2009, I think this question is in the back of the mind of everybody in the search industry: what is Google going to do in 2010? Read the rest of this entry »
Tags: Google
Posted in SEO | 141 Comments »
November 8th, 2009
adelleda SEO has been launched to take a new approach to SEO, reflecting the new paradigm in Search Engine Optimisation. Gone are the days when businesses have to be persuaded to optimise their website; the majority know that this is vital for success. Read the rest of this entry »
Tags: brands, marketing, ROI, SEO
Posted in Information | 254 Comments »
