When building links I like to be creative and think laterally. I think this is vital for staying ahead of the crowd and producing fantastic results, possibly where others have failed. Here are two of my current tips:

1. Google can read acronyms

Have you noticed that Google can read acronyms? If you type ‘bins’ into Google.co.uk, a site called ‘Birmingham: It’s Not Shit’ ranks relatively highly. The title is highlighted, seemingly showing that Google reads ‘Birmingham: It’s Not Shit’ as an acronym for ‘bins’.

Therefore, it’s not just a fantastic statement, but also a juicy link to target for anyone focusing on the word ‘bins’. This is a great way to find relevant sites (in a lateral sense) that aren’t direct competitors.

2. Some keywords have double meanings

Another way to find fantastic non-competitor links is to expand your thoughts beyond the context of your industry/subject area. For example (and this isn’t the best example), say you are targeting the word ‘bucks’. This is the shortened term for the county of Buckinghamshire. If you type ‘bucks’ into Google, you will see that the word ‘buckinghamshire’ is highlighted – seemingly showing that Google recognises that the two terms are interchangeable.

Next time you target a keyword, search for other meanings it could have and try to incorporate them into your SEO strategy.

Do you have any lateral link building tips of your own?