As we near the end of 2009, I think this question is in the back of the mind of everybody in the search industry: what is Google going to do in 2010?
At present, next year looks more unpredictable than ever.
Google has ended 2009 with a flurry of new features – bewildering the majority of people in the know.
And with two possible paradigm shifts on the horizon (as Rand Fishkin discusses on SEOmoz) who knows what 2010 will bring?
I, for one, just hope that Google will remember the reasons why it is the most widely used search in the world before next year is over.
As Fishkin speculates, some of its new features seem to be released only to get there first or keep up with competitors.
This is not a philosophy that has gained them such a huge market share.
It wasn’t the first search engine around by a long shot, but it didn’t matter. It got to the top by being the best.
Let’s hope it realises this soon and 2010 will be a year of consolidation on Google’s part.
Tags: Google
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