Pay Per Click
Good paid search campaigns should be focused on ROI. This may seem obvious but there are many businesses out there spending far too much on campaigns that aren’t converting at a high enough rate to justify the expenditure.
Keyword research
Relevance is vital for any campaign – nothing will be achieved through spending on a huge range of terms and hoping to reach the right audience. Extensive keyword research is needed to find phrases relevant to your core products or services, to make sure you are reaching those that are looking to find you – and not everyone else.
Ad writing
To capture the audience you must rely on your core proposition and communicate it successfully within your ads, with calls to action.
Landing page optimisation
Conversions can be greatly increased by altering the design and copy of your landing pages, making the proposition more compelling and the conversion more convenient.
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