Gone are the days where Search Engine Optimisation (SEO) was a secretive discipline, employing questionable techniques to get websites to the top of the search engines.
To be successful now, an SEO campaign must play by the wider marketing rules, with valued content targeted towards the right audience. In other words, it a matter of successfully transferring your customer proposition online and getting the technical bits right.
If you manage to create a buzz amongst your target audience and have a clear strategy as to how this will turn into links to your site, then your SEO campaign will be successful. Placing your website at the heart of your industry is key to this.
We make sure your website is relevant to the phrases you want to target by ensuring your key phrases are in key areas.
This means ensuring your pages have the right URLs, titles, headings and descriptions amongst many other factors.
Once this work has been completed, we go about proving its quality to its target audience in order to get the links.
As well as putting your site at the heart of your industry to attract links naturally, we like to go out there and find others in the heart of the industry.
There we can make significant contributions, linking back to the site to not only improve rankings but also refer quality traffic.
Reporting includes the key metrics of your campaign ‐ rankings, traffic and conversions. We make actionable insights backed up with detailed evidence.